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An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products, Services, and Brands
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"An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products, Services, and Brands"
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Explore the Dark Side of online behavior aimed at corporations and other institutions in this Executive Version of a Harvard Research White Paper.

When your reputation is attacked online, your response has to be appropriate or the results can be disastrous. A new executive white paper prepared by researchers at Harvard's Berkman Center for Internet & Society analyzes the three types of aggressive online behavior and suggests how corporations should respond. This report contains detailed research findings, recommended action steps and in-depth case studies of several high-profile corporate attacks.

  • Determine what motivates aggressive online behavior towards companies and what makes it different than offline behavior
  • Learn what drives former employees to devote much time to organizing online protests against former employers
  • Learn the most appropriate corporate responses to aggressive online behavior and Internet extremism
This white paper is essential reading for all marketing, PR and corporate communications professionals.


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