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Marketing > Advertising and Promotion > Email Marketing

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Effective Email Marketing Strategies

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"Effective Email Marketing Strategies"

In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns.

The course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails--from format and design to content--and analyzing the effectiveness of email campaigns.

Topics include:
  • Using email in your marketing mix
  • Asking for permission
Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere--including special discounts extended to newsletter subscribers.

After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.

Offered Free by: Lynda.com Inc.

Other Resources from: Lynda.com Inc.

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